Men & Women come into our store and grab a HAT by its Crown. I know John Wayne taught us this in all the movies BUT it was the MOVIES! By doing this our hands soil the Crown and weaken the area that is being touched. In this case the Crown will breakdown, form holes and have exaggerated creases.
Steps to follow to put a HAT on
When removing the HAT
If you follow these steps and store your HAT properly your HAT will be in Great shape for a long time to come.
Some Women pick up a HAT by its Brim causing breakage to the Brim. Women need to follow the same instructions as the Men’s and everyone’s HATS will last much longer.
Our goal is to always deliver you a Hat that has had the respect of its spectators regarding handling. We want you, our valued customer, to be happy and enjoy your headwear.